2018年1月3936国开电大商务英语2期末考试试题及答案


    2018年1月3936国开电商务英语2期末考试试题答案
    交际语(题2分10分)
    15题:选择正确语句完成列话答案序号写答题纸
    1―___________________
    ―We would like to get in with the fall publication if possible
    AWhat product are we talking about
    BWhich edition would you like your advertisement to appear in
    CHow much do you plan to spend on advertisement
    [答案]B
    2―Your bank is hugeIt must have many departments
    ―___________________
    AIt’s trueOur bank consists of many departments
    BThank you our bank is a small one
    CYou are kiddingOur bank is a small one
    [答案]A
    3―___________________
    ―It will take at least three weeks
    AWhen will you finish our TV commercial
    BHow long did you finish our TV commercial
    CHow soon will you finish our TV commercial
    [答案]C
    4―You want to know about the value added tax don't you
    ―___________________
    AYes you need to introduce it for me
    BYes I must know everything about it
    CYes could you give me a brief overview of it
    [答案]C
    5―So could you make an exception and accept DP
    ―___________________
    AI shall tell you frankly it would drastically increase our risk
    BThanks we are inclined to accept your price
    CYes we have already tried our best
    [答案]A
    二选择填空(题2分30分)
    620题:阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6We are full of confidence_________the Chinese market
    Ain
    Bon
    Cwith
    [答案]A
    7Who_________the inspection certificate
    Apublishes
    Bissues
    Csuggests
    [答案]B
    8Our current agent agreements are_________regions
    Abroken in
    Bbroken up with
    Cbroken into
    [答案]C
    9Remember we want to create a forwardlooking image increase the awareness of our brand
    Aas well as
    Binstead of
    Capart from
    [答案]A
    10_________our customer was very happy with the quality of service
    ARegardless of it
    BHelpless to do
    CNeedless to say
    [答案]C
    11The digital image processing of this copier is a prime reason you can_________it
    Adeal with
    Bcount on
    Cgive up
    [答案]B
    12A successful program also tells the consumer how the product is better than similar offerings by_________
    Amanagers
    Bpartners
    Ccompetitors
    [答案]C
    13Corporate advertising is not_________concerned with increasing the sales of a particular product or service
    Aprofessionally
    Bdirectly
    Ccompletely
    [答案]B
    14Well I will get the market survey_________with my colleagues
    Astarted
    Bstart
    Cto be started
    [答案]A
    15The sandbags stopped her property from_________
    Ato be flooding
    Bbeing flooding
    Cbeing flooded
    [答案]C
    16A situation analysis can help define the problem and make clear what additional information_________
    Ais needed
    Bneeded
    Cneeds
    [答案]A
    17ATMs have become very useful_________they allow you to check balances make deposit withdraw funds and transfer money
    Awhich
    Bbecause
    Cthen
    [答案]B
    18Our bank consists of many departments each of_________is responsible for a particular area of business
    Awhat
    Bthat
    Cwhich
    [答案]C
    19_________more manageable we divided the sandbags on to two pallets(板车)
    ATo make it
    BMaking it
    CMake it
    [答案]A
    20One major benefit of online advertising is the immediate spread of information _________by geography or time
    Athat limits
    Bthat is not limited
    Cwhich is limited
    [答案]B
    三阅读理解(题4分40分)
    2125题:根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spendThere are different media for advertising including television radio newspapersmagazines the Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
    Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types:image advertising opinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
    21Generally an advertising agency is responsible for designing and organizing a product's advertisement[答案]T
    22It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
    23There are only three types of media used in advertising[答案]F
    24Product advertising is different from corporate advertising[答案]T
    25This passage is mainly about the history of advertising[答案]F
    2630题:阅读短文ABC三选项中选出正确答案答案序号写答题纸
    Roles and Functions of Banks
    The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowed invested or passed from one account to another
    Some banks also offer online banking and insurance to their customersHowever one of the basic functions of a bank is to provide services related to the storing and management of moneyThese services include accepting deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soonNowadays online banking allows us to have more choices and services including opening accountstransferring money between accounts paying bills and even getting loans
    26Different types of bank may offer_________
    Adifferent functions
    Bdifferent services
    Cdifferent roles
    [答案]B
    27_________banks may provide services about financial instruments
    ASmaller
    BMedium
    CLarger
    [答案]C
    28A financial instrument proves that_________is transferred from one account to another in a certain way
    Amoney
    Ba service
    Ca legal document
    [答案]A
    29_________is one of the basic functions of a bank
    AInsurance
    BOffering bills of exchange
    CStoring and management of money
    [答案]C
    30_________provides more choices and services
    AATM network
    BOnline banking
    CAn financial instrument
    [答案]B
    四翻译(题4分20分)
    3135题:英译汉ABC三选项中选出佳答案答案序号写答题纸
    31A good advertising program tells potential customers the benefits derived from the use of pro duets
    A广告方案告诉潜客户产品
    B广告方案告诉潜客户产品中受益
    C广告方案产品受益告诉潜客户
    [答案]B
    32Thereinspection should be completed within a month of the arrival of the goods
    A货物重新检查应货月完成
    B应月货完成货物重新检查
    C应完成货物重新检查月货
    [答案]A
    33In short paying taxis our responsibility to society
    A总必须社会税
    B总纳税意思社会责
    C总纳税社会责
    [答案]C
    34Many people know the importance of business ethics but still some people don't keep to it
    A许知道商业道德重避谈
    B许知道商业道德意义理会
    C许知道商业道德重性遵守
    [答案]C
    35I provide more information below about our company and the services we offer for your reference
    A面提供更信息关公司您提供服务
    B面列举更关公司信息提供服务供您参考
    C提供更关面公司信息服务供您参考
    [答案]B
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