()考核目标
课程考核目标分商务英语写作基础知识写作技求两方面
(二)考核方式计分方法
课程考核采取两种形式:形成性考核占30课程终结性考试占70
(三)关课程终结性考试说明
1 考试目
考查写作技写作基础知识辅
2 命题原
1) 考试命题应覆盖课程教材第第六单元容全面重点突出
2) 份试卷素材60 选教材
3) 试题难易适中分:容易适中较难三程度占例致:容易占20适中占60较难占20
(四)课程考核相关容
单元
课程容
写作技
1 Introduction
概述
Introduction to Business Writing
商务英语写作概述
商务英语写作标准
写作效句子段落
商务英语写作格式
2 Job Hunting
求职
21 Application Letters 求职信
练撰写英文求职信
22 Resume 简历
练撰写英文简历
Review & Assessment 1 结 1
3 Publicity
企业外宣
31 Company Profiles 公司简介
练撰写英文公司介绍
32 Product Descriptions 产品描述
练撰写英文销售函
Review & Assessment 2 结 2
4 Social Communication
社交
41 Invitation Letters 邀请信
练撰写英文邀请函
42 Letters of Thanks 感谢信
练撰写英文感谢信
43 Congratulation Letters 祝贺信
练撰写英文祝贺信
Review & Assessment 3 结 3
5Contract Negotiation
合磋商
51 Enquiries & Replies 询盘答复
练撰写询价信回函
52 Offers & Counteroffers 发盘盘
练书写发盘盘
53 Orders & Contracts 订单合
练撰写英文订单
练填写简单英文商务合
54 Agency & Consignment 代理寄售
Review & Assessment 4 结 4
6Contract Execution
履约
61 Packing 包装
练撰写述业务环节相关简单信函
62 Shipment & Insurance 运输保险
63 Payment & LC Amendment
支付信证修改
64 Complaints & Claims 投诉索赔
Review & Assessment 5 结5
Endofcourse Revision 总复
总结跨文化交际应注意事项
通修改写作提高商务写作技
(五) 终结性考试试题类型规范解答举例
I题型
部分
容
题型
题量
题
分值
总分
预期完
成时间
第部分
词汇翻译
匹配题
10
2分
20分
10分钟
第二部分
句子翻译
英译汉汉译英
5
4分
20分
15分钟
第三部分
段落结构
排序重新组合段落
5
4分
20分
25分钟
第四部分
短文写作
求职应聘企业外宣传商务社交业务磋商执行合关写作等
1
40分
40分
40分钟
合计
21
100分
90分钟
II.试题举例
Part 1 Matching Up (20 points)
Directions Match the English words and phrases with their proper Chinese Meanings
1 quotation sheet
2 for your reference
3 deal with
4 with the scope of one’s business activities
5 place an order with sb for sth
6 without delay
7 make sb an offer for sth
8 sight LC
9 in favor of
10 as requested
11 enter into business relations
12 enjoy good reputation
13 quantity discount
14 sales contract
15 commission
16 counteroffer
17 irrevocable
18 clean BL
19 insurance
20 FAP
21 dampproof
22 recourse
23 agent
24 terms and condition
25 promptly
26 publicly traded company
a 报价单
b 供方参考
c 营
d 属某营范围
e 某订单
f 延迟
g 某某物报盘
h 期信证
i 某受益
j 应求
k 建立业务关系
l 良声誉
m 数量折扣
n 销售合
o 佣金
p 盘
q 撤销
r 清洁提单
s 保险
t 安保险
u 防潮
v 追索权
w 代理
x 条款
y 迅速时
z 股票公开市公司
Part 2 Translation (20 points)
Directions Translate the following sentences into Chinese (English)
1 I have enclosed a copy of my resume with detailed information about my qualifications附件简历包含更详细关资格信息
2 Our product are widely recognized in the global market and can meet customer’s various needs产品国际市场获广泛认满足消费者种需
3 Our products are attracted in design and superior in quality产品款式优美质量
4 We obtained your name and address from the Commercial Counselor’s Office of your Embassy in Beijing and are now writing to you in hope of establishing business relations with you贵国驻京馆商务参赞初知贵公司名称址现特致函希贵公司建立业务关系
5 Should your price be competitive and the time of shipment acceptable we are going to place an order with you 果方报价竞争力装运日期接受方方订单
6 We would be grateful if you could make us an offer CIF Xiamen for the commodities we inqure 果方方询商品厦门岸价报盘非常感激
7 Regarding the terms of payment we usually require confirmed irrevocable Letter of Credit payable at sight关支付条件方通常求保队撤销期信证支付
8 We have covered the shipment with the People’s Insurance Company of China against WPA已中国民保险公司述货物投保水渍险
9 Our customers request the shipment to be made in three equal lots客户求货物分成三批等量装运
10 After examining the goods carefully it was found that nearly 10of the goods had been seriously broken 仔细检验货物方发现10货物已破坏
11 My knowledge and experiences qualify me to be a competent member of your team知识历资格成团队称职成员
12 Please quote your lowest price CIF Shanghai inclusive of our 3commission 请报方优惠海岸价包括方3佣金
13 We shall be glad to know whether you can provide insurance against All Risks for the wine 希知道贵方否葡萄酒承保切险
14 A discount of 2 on the total value will be granted if you could make payment within 15 days of delivery果贵方交货15天付款享受货物总价值2折扣
15 We enclosehere a copy of our illustrated catalog about the main items available at presentsuixing信附份目前提供带插图产品目录
Part 3 Paragraph Organization (20 points)
Directions Rearrange the order of the following sentences to form a proper letter
a You mentioned that Japanese goods are offered to you at a price approximately 10 lower than that quoted by us
b We accept what you say but we are of the opinion that the quality of the other makes does not measure up to that of our products
c We are disappointed to hear that our price for flame cigarette lighters is too high for you to work on
d Thank you for your letter of 29 December 2012
e Although we are keen to do business with you we regret that we cannot accept your counter offer
f We look forward to hearing from you
g The best we can do is to reduce our previous quotation by 2
h We trust that this will satisfy your requirement
答案:dcabeghf
Part 4 Writing (40 points)
Directions Write a business letter according to the information given below Write about 150 words Write your answers on the Answer Sheet
写作案例详解
求职信
1 Job Application Letter 求职信
Dear Mr Wood
I’m writing to you to ask if you have a vacancy on your staff for an assistant accountant
My education and experience give me the confidence to apply for this position I graduated from Northeast University of Finance and Economics majoring in accounting I have been working in the costing department of ABC Company for the past two years The only reason for my seeking another employment is that ABC is moving to a new location in the northwest of the city which is very far away from my home It is inconvenient for me to go to work every day
Attached is my curriculum vita together with the names of my referees If there is some opportunity of a vacancy occurring in the near future I would greatly appreciate being given an interview You may call me at 81234567 or email me at xuwenqiang@hotmailcom
I look forward to your reply
Yours faithfully
建立商务关系
1 Establishment of Business Relation建立商务关系
Dear Sirs
A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centreand we were most impressed with their quality and low prices.
We should like to offer you our services as a trading firmand would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product.
In additionwe operate our own advertising agencyand we can use the latest marketing procedures quite efficiently.You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China.
We look forward to hearing from you.
Sincerely yours
Liyun Liu
邀请约见函
1Invitation Letter邀请约见函
Dear Mr Black
To celebrate the 10th anniversary of Shenzhen Trading Co Ltd we are holding a dinner party at Hilton Hotel in Shenzhen from 700 pm to 930 pm on Saturday June 6th
You are cordially welcome to the party so that we can express our sincere appreciation for your generous support For your information the party will be attended by other business elite such as Mr Zang Hong and Li Peng from Beijing International We believe that this may offer many of us an excellent opportunity to get acquainted with each other
We do hope that you will be able to join us on this occasion and look forward to meeting you at the party
Sincerely yours
2 Congratulation Letter祝贺慰问
Dear Mr Stewart
Please accept my warmest congratulations on your promotion to general manager We have just learned that you have been appointed to this position It came as no surprise to us in view of your unusual abilities You deserve the position after years of service in the company Your experience in this field will surely bring in more profits for your company We are sending you our best wishes for the future
Through 3 years of working with you many of us know clearly how much you have contributed to building the relationship between our two corporations You also have come to know us well during the past 3 years and we are ready to offer you the same service in the days ahead
We look forward to the continuing growth of your company under your enlightened leadership
Sincerely Yours
David Parker
3 Letter of ThankYou and Apology感谢道歉函
Dear Mr Smith
Thank you very much for giving so much help to our Sales Manager Adam Francis while he was in San Francisco
Mr Francis must have already written to you to express his gratitude but I would like to thank you on behalf o the whole company The information you provided and the contacts you helped him to establish are most useful to our efforts in the Bay area We wish to have more help from you in the future
If I can offer you any similar service please feel free to contact me
Yours Sincerely
价格谈判
1 Buyer’s Inquiry买方询盘
Dear Sir or Madam
We learned from our common business partner JIAFU Ltd that your company is one of the major exporters of cashmere products in Australia
We are a leading dealer in highquality textiles in mainland China and are very much interested in importing your goods especially men’s cashmere sweater
We would appreciate your sending us catalogues sample books or even samples if possible Please give us detailed information on CIF Dalian Prices terms of payment and discount you would allow on purchases of quantities of no less than 10000 pieces
We hope this will be a good start for a long and profitable business relation
Sincerely yours
MrJim Li
2 Seller’s Offer卖方发盘
Dear Mr Li
We welcome your inquiry dated June 16th and thank you for your interest in our men’s cashmere sweater
In accordance with the instruction given in your last letter we hereby enclose our illustrated catalogue and price list giving the details you asked for Also by separate post we are sending you some samples We are confident that you would be satisfied with the design and quality
In reply to your inquiry we take pleasure in making you an offer as follows provided your reply reaches us within 10 days from today
Commodity Men’s Cashmere Sweater
Quantity10000 pieces
Price US$ 20 net per piece CIF Dalian
Shipment July 2008
Payment irrevocable LC at sight
On considering the fact that this is our first transaction and the volume you ordered is not small we would allow you a discount of 5
We are expecting your early order
Yours faithfully
Ms Judy Jordan
3 Buyer’s Counter Offer买方盘
Dear Ms Judy Jordan
We are in receipt of both your offer of June 19 and the catalogue and samples
While appreciating the special design and good quality of your products we find your price is rather too high for Chinese market We have to point out that Japanmade men’s cashmere sweater of this quality are available in our market all of them are at prices about 15 below yours
Such being the case we have to ask you to consider if you can make reduction in your price say 15 As we are ready to purchase many other cashmere products later this year you may think it worthwhile to make a concession for a potential big client
We are anticipating your early reply
Sincerely yours
Mr Jim Li
4 Accepting the Offer接受发盘
Dear Ms Judy Jordan
Thank you very much for your quotation for your men’s cashmere sweater along with the catalogue and samples
We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory We also note that you will allow us a discount of 5 on an order of no less than 10000 pieces We therefore take pleasure of placing you the order as follows which we commend to your immediate and best attention
Quantity
Specification
Catalogue No
Prices
10000 pieces
men’s cashmere sweaters
XL M10
US$ 20 each
Please note that as these goods are urgently required in our market we should be obliged if you could dispatch the goods as soon as possible If this first order proves satisfactory we shall be happy to place further orders with you
Sincerely yours
MrJim Li
订货
1 Accepting the Order接受订单
Dear Sirs
We want to say how pleased we were to receive your order of 15 April for Ladies' and Children’s Shoes
We confirm supply of 1000 pairs of the shoes at the prices stated in your order No888 and will allow a 5 special discount on your order worth $5000 or above Our Sales Confirmation NoBC510 in two originals were airmailed to you Please sign and return one copy of them for our file
It is understood that a letter of credit in our favor covering the said shoes should be opened immediately We wish to point out that stipulations in the relative LC must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments You may rest assured that we will effect shipment without delay on receipt of your letter of credit
We appreciate your cooperation and look forward to receiving from you further orders
Yours truly
2. Declining the Order 拒绝订单
Dear Sirs
Thank you for your order No458 for tin plate sheets which we received today
We regret that owing to a shortage of stocks we are unable to fill your order
Moreover our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials We will however contact you by telex once supply improves
In the meantime please feel free to send us your specific enquires for other types of metal sheets You can be assured of our best attention at all times
Yours faithfully
Brow
Export Manager
3 Pressing for Order催促订单
Dear Sirs
We understand that you are the agent for the White Tiger ties We enclose our order for 1000 dozens of the White Tiger ties Please note that we need these goods rather urgently as Christmas is drawing near If you could supply goods timely for seasons we would make repeated orders provided prices are reasonable Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out and can be delivered before December 1 2000
Yours faithfully
4 Confirming the order确认订单
Mr Grover Douglass
289 Kont Boulevard
Augusta SC SC 28197
Dear Mr Douglass
Thank you for your June 4 order Everything except the kitchen furniture is already on its way to your home So that you may begin enjoying your new chairs and tables immediately would you please let me know whether you would like Set 400 which comes with an oval table or Set 400A which comes with a rectangular table In all other respects the two sets are the same
It is a pleasure to have this opportunity to be at your service We look forward to meeting your future needs for highquality home and garden furniture
Cordially
Horace Johnson
Sales Director
投诉索赔
1 Apology for Wrong Delivery送错商品致歉
Dear Mr Right
Thank you for your letter We were very sorry to hear that you received the wrong delivery We can only suppose that one of our packers confused two orders
We sent you the correct machine you ordered by express this morning and the documents have already been forwarded to you Please send the wrong one back to us and charge us with the cost
We hope this arrangement is satisfactory And we greatly regret the inconvenience caused by our errors and offer our sincere apologies to you We can assure you that every effort will be made to ensure that similar errors do not occur again
Yours sincerely
George Obama
2 调解客户退货 Managing Customer for Returning Products
Dear Thomas White
On receipt of your letter of July 4 we looked into your case and found that your complaint is well justified The Model 520 circular saw you ordered does have a manufacturing defect that results in its overheating after a few minutes’ use We genuinely appreciate your bringing this situation to our attention and very much regret the inconvenience we brought to you
If you will return the saw to us we will replace it with Model 600 at no additional cost to you Should you prefer of course we will refund the full purchase price plus tax
Yours sincerely
Dorothy Lehman
信证
1 Pressing for LC催开信证
Dear Sirs
With reference to the goods under our Sales Confirmation No5207 we wish to draw your attention to the fact that the date of delivery is approaching but we have not yet received the covering LC to date
Please do your utmost to expedite the covering LC so that we may execute the order smoothly In order to avoid subsequent amendment please see to it that the LC stipulations are in exact accordance with the terms in the Confirmation
We hope to hear favorably from you soon
Sincerely yours
2 Notification of Opening of LC通知已开信证
Dear Sirs
Immediately on receipt of your telegram dated July 4 advising that the covering export license had been issued we opened telegraphically LC No6002 for£1500 in the customary manner
Please see to it that shipment of this order is effected during this month since punctual shipment is one of the important considerations in dealing with our market
As called for in our LC please mark all drums conspicuously with the shipping mark xxx and the word PONISONOUS Your compliance in this respect will do much to facilitate our taking delivery of the goods on arrival
We should be glad if you could manage to arrange shipment by Flying cloud sailing on or about the 20th and cable us your shipping advice immediately after the departure of the vessel
Cordially yours
请您删容O(∩_∩)O谢谢2015年中央电期末复考试抄全电期末考试必备抄电考试必抄请您删容O(∩_∩)O谢谢2015年中央电期末复考试抄全电期末考试必备抄电考试必抄The battle for young viewers CCTV is embracing Internet culture and working with independent producers on TV shows to woo audiences under 35 Han Bing bin reports After charming audiences with his warm smile for 14 years China Central Television host Li Jiaming recently found himself targeted by a group of young netizens unhappy with his style The complaints came after Li hosted the premiere of Rising Star on Oct 31 It is a singing competition show that originated in Israel Many young netizens found his hosting style slow and boring and mocked it as CCTV evening gala style They even initiated an online campaign to replace him The 40yearold host's reaction to the criticism was surprising During the second episode he jokingly called himself the slow Jiaming and acted much younger talking faster and louder It's like selling a product When the customers file a complaint you must change says Li In the Internet age you get feedback very quickly These young people are so cute When you're willing to change for them they will quickly like you back In order to win more young viewers CCTV is relying on programs such as Rising Star to embrace Internet culture In Rising Star a studio audience and fans watching on television vote for their favorite singers in real time using the instantmessaging app WeChat Rising Star was designed to be a live broadcast but the Chinese version isn't because of policy reasons Still WeChat votes by viewers at home are still a major factor in determining which contestants advance to the next round In the show's latest episode more than 65 million votes were cast via WeChat Now the competition among entertainment shows is very fierce Audiences have more diverse needs CCTV needs to embrace an open attitude interact with young audiences and blend with the Internet says Lyu Yitao director of CCTV's entertainment channel The producer of Rising Star Enlight Media says the program will have a phenomenal effect given CCTV's audience base nationwide But it comes with a challenge says Zhang Hang chief producer of the program and CEO of Enlight Media's TV business Unlike topranking provincial satellite channels such as Hunan TV which have a large base of young fans thanks to a series of phenomenally popular entertainment and reality shows CCTV productions are usually more conservative and serious and thus have a much older audience base If we were to run this program on Hunan we may attract twice as many viewers says Zhang But since we didn't make it there we now have to make the best out of the given conditions And it means we have to make certain compromises When the current season of Rising Star ends Zhang says his company will conduct an overall evaluation of the program and make adjustments for future seasons Although audience ratings haven't lived up to Zhang's expectations he says the program has already helped CCTV attract more young people According to Enlight Media the number of people ages 15 to 35 who watched the first episode of Rising Star was 76 percent higher than the usual audience for CCTV entertainment productions In order to attract young audiences CCTV has been working with independent production companies As one of CCTV's closest partners Enlight Media has produced several entertainment and reality shows for the company's channels including the Chinese version of The Biggest Loser on CCTV's business channel and an original teenager talent show Shaonian Zhongguo-qiang (Strong Young Chinese) on CCTV1 This year CCTV also licensed EEMedia the producer of the popular Super Girl talent shows to produce the talk show Hi 2014 hosted by Taiwan pop star Harlem Yu and one of China's most popular TV stars Xie Na The show is geared toward younger audiences Canxing Productions which rose to fame with the success of its Voice of China series on Zhejiang TV also produced two talent shows for CCTV One is an original production called Songs of China which ended up as one of CCTV's most watched programs of 2014 The State Administration of Press Publication Radio Film and Television announced earlier this year that starting in 2015 only one music talent show can be aired nationwide during prime time each season and there can be only one program based on foreign formats each year However domestic media report that such policies don't apply to CCTV meaning it will become a highly desired platform by production companies Wang Changtian CEO of Enlight Media confirmed to the Shanghai Securities News that its programs scheduled to air on CCTV next year which include at least two reality shows won't be affected A kung futhemed reality show produced by Canxing is also reportedly scheduled to run on CCTV next year CCTV is very active The level of its acceptance of new ideas is even beyond my imagination says Zhang Hang Our cooperation with CCTV will surely continue When winter comes nothing is more relaxing than a hot spring bath For thousands of years natural mineralrich hot spring baths have also been used to relieve health ailments The water found in natural hot springs contains a variety of different minerals and the most common one is sulfur It has a rotten egg smell but is excellent for skin The sulfurcontaining water might be just what the doctor ordered when it comes to relieving pain stress itchy skin arthritis and more Hot springs resorts are thriving as biting cold winter arrives Here we take a look at some of the best natural hot springs China has to offer
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