改进品牌形象
成全国性品牌
需品牌理解正确进行品牌定位重性
认问题
品牌优势品类品牌没名气
困难公众表达新洗涤剂优势
觉清洁产品较名牌零售商品牌更廉价
开始时候
价格独特卖点
简装版形式手开展价格竞争
现少洗涤剂系列品质竞争
To become national brand
You’ll need to insure that your brand manager understand the importance of proper product positioning
I think the problem is that
our brand is both a family brand and a generic
It's hard for us to express to the public the strength of our new detergents
When they think of our other cleaning products as merely cheaper than the famous brand and the private brands
at the beginning
Price has been our USP
we’ve done good competing on price with less luxurious variations of our competitor’s products but now we want to compete on quality… at least when it comes to our detergent line
文香网httpwwwxiangdangnet
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
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成全国性品牌
需品牌理解正确进行品牌定位重性
认问题
品牌优势品类品牌没名气
困难公众表达新洗涤剂优势
觉清洁产品较名牌零售商品牌更廉价
开始时候
价格独特卖点
简装版形式手开展价格竞争
现少洗涤剂系列品质竞争
To become national brand
You’ll need to insure that your brand manager understand the importance of proper product positioning
I think the problem is that
our brand is both a family brand and a generic
It's hard for us to express to the public the strength of our new detergents
When they think of our other cleaning products as merely cheaper than the famous brand and the private brands
at the beginning
Price has been our USP
we’ve done good competing on price with less luxurious variations of our competitor’s products but now we want to compete on quality… at least when it comes to our detergent line
文香网httpwwwxiangdangnet
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
