3. *Brands are critical assets to a companyBrand Value in BillionsCoca-Cola 70
Microsoft 64
IBM 51
Disney 29
McDonalds 25
Ford 20
Apple 5
Amazon 3Brands in many cases can represent on average 35% of a company’s market capitalization50%+
Of Mkt. CapIs your Digital Brand Protected?
4. *Does the Government Care?
5. *Growing complexity of domain name registrations drives customer towards outsourced services x192 RegistriesRestricted 106 countriesUnrestricted 86 countries3 Commercial .com, .net, .org4 Restricted .edu, .gov, .mil, int.2 Unrestricted .info, .biz5 Restrictedname, pro, aero, museum, coopDomain Names243 Country Code top level domains
+
Existing gTLD’s
+
New gTLD’s
+
MultilingualBrands
+
Services
+
Products
+
DivisionsCorporate Digital AssetsRegistration Requirements, Language Barrier, Time Zones, Currencies, Renewal DatesMultiLingual gTLD 130 LanguagesMultilingual ccTLD130 LanguagesDomain Names Management Challenges
6. *VeriSign Digital Brand Management ServicesBRANDSProtect and PromoteIn the Digital World
7. *Breath of digital asset management services
Industry expertise, enterprise customer support
Financial strength and stability
Market leader and Registry operator
- VeriSign manages more than 80% of Fortune 1000
.com, .net and .org names
- DBMS has ~200 clients of the Global 500
Global Reach
Serious about Security
- More than 5 billion DNS lookups per dayDigital Brand Management ServicesHighlights…..
8. *Strategy“Domain Names –
The E-Sign to Your Business” …
Ted Chamberlin
Gartner, Inc.
Aug 22, 2001MonitorBuildManageSearchBest Practice…..Digital Brand Management Services
10. *Best Practice >>> Research….. Global Search on Domains – gTLDs / cCTLDs?
Trade Marks, Service Marks, Brands, Domains, Slogans?
Registrant Search?
Brand Presence?
Home Page Content?Digital Brand Management Services
11. *Online Brand Analysis Report:Discover Hong KongSearch Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....).
These are highly relevant information.
….. May 22, 2003Brand Presence Brand name is present within the following partsof home pages. CountPercent body161796% link1207% meta503% image131% title10% 1680 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD) CountPercent COM1239% CN516% ORG516% NET516% INFO26% CO13% UK13% 31 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category) CountPercent conventional166199% porn121% violence60% gambling50% hate00% 1680 Total Home Pages
12. *Online Brand Analysis Report:Hong Kong TourSearch Mechanism:
Crawling 40 million+ registered domains and 20 million+ home pages.
Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc…
Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....).
These are highly relevant information.
….. May 22, 2003Brand Presence Brand name is present within the following partsof home pages. CountPercent body500084% link203334% meta63111% image3065% title140% 5922 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD) CountPercent COM2361% INFO38% UK38% KR38% NET38% ORG38% 38 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category) CountPercent conventional579198% porn781% violence541% gambling311% hate60% 5922 Total Home Pages
13. *Best Practice >>> Manage….. Domain Renewal Management
Lock Down Domains and Standardize
Manage DNSDigital Brand Management Services
14. *Best Practice >>> Build….. Global Registration
Local Presence Services
Domain Recovery / AcquisitionDigital Brand Management Services
15. *Netherlands (.nl)
Colombia (.co)
Paraguay (.py)
Czech Republic (.cz)
Norway (.no)
El Savador (.sv)
Portugal (.pt)
Finland (.fi)
Saudi Arabia (.sa)
France (.fr) More than 100 countries have a restricted domain registration
process, including 7 of the top 10 markets (as measured by GDP)
VRSN Local Presence can help you to satisfy this requirements.South Korea (.kr)
Germany (.de)
Singapore (.sg)
Hong Kong (.hk)
Spain (.es)
Hungary (.hu)
Sweden (.se)
Iceland (.is)
Taiwan (.tw)
India (.in)
Vietnam (.vn)Australia (.au)
Ireland (.ie)
Boliva (.bo)
Italy (.it)
Brazil (.br)
Japan (.jp)
Canada (.ca)
Jordan (.jo)
Chile (.cl)
Malaysia (.my)
China (.cn)Global Registration - Local Presence Qualification
16. *Best Practice >>> Monitoring….. Global Domain and Web Watch
Install Surveillance to Continuously Monitor BrandsDigital Brand Management Services
17. *Digital Brand Management ServicesDomain Watch for Cybersquatting
A truly unique cybersquatting solution combining 100% coverage of all TLDs, patented web crawling technology, and a case management system
Web Watch for Online Brand Abuse (includes Domains)
A truly unique brand protection solution combining 100% coverage of home pages and registered domains, patented web crawling technology, and a case management system.
Premium Brand Protection (Comprehensive)
A comprehensive protection solution covering 40,000,000+ domains and 5,000,000,000+ web pages, and many more.
Introducing uniquely affordable brand protection services.
18. *Watch ProductsMaster List of over 40,000,000 Registered Domains+ Monthly Searches of Every Home Page+ Detailed Attributes about Offending Site for Context+ Exclude Criteria to Eliminate Irrelevant Information+ Action CenterUnique, aggressively priced online brand protection productsThese low-cost services leverage industry-proven technology.Digital Brand Management Services
19. *Intelligence CenterTechnology of Intelligence CenterDigital Brand Management Services
20. *Product DetailsDomain WatchWeb WatchTYPE OF BRAND ABUSE IDENTIFIED:Brand Use in Domain (cybersquatting) Brand Use in Home Page Text (visible or invisible)Brand Use in Home Page Source Code (meta tag)Brand Use in Link on Home PageLogo Use on Home PageMATCHING TECHNOLOGY:Wildcard Search within DomainCommon Misspellings within DomainUse of Special Characters within DomainExact Match on Home PageDigital Brand Management Services
21. *Product Details ContinuedDomain WatchWeb WatchCONTEXTUAL INFORMATION PROVIDED:Site Status (Live, Parked, Error)eCommerce Status (Yes or No)Objectionable Content Flag (Hate, Violence, Gambling, Pornography)Site TrafficArchive Version of PageSite Registration Contact InformationDigital Brand Management Services
22. *Product Details ContinuedDomain WatchWeb WatchFILTERING AND RELEVANCY CRITERIA:Exclude Based on List of Sites Exclude Based on Top-Level Domains Exclude Based on Site Status Exclude Based on Objectionable Content Exclude Based on eCommerce Status Excluded Based on Minimum Amount of Site Traffic Exclude Previously Delivered SitesExclude Based on Location of Brand Presence DELIVERY:Monthly Reports Action Center Subscription Digital Brand Management Services
23. *Brand Monitoring Services ComparisonDomain WatchWeb WatchBrand Protection (Premium)Search Scope40,000,000+ domains
40,000,000+ domains
20,000,000+ home pages40,000,000+ domains
5,000,000,000+ web pages
Spam emailRelevancy CriteriaExclude listsExclude listsCustomer-specific configuration of scoring formulas Site AttributesYesYesYesAction CenterBasic FeaturesBasic FeaturesAdvanced Features:
Batch email
Upload Evidence
Folders
5 user idsA simplified comparison of Brand Monitoring Services:Digital Brand Management Services
24. *New China ccTLDDBM Portal Home Page…..Digital Brand Management Services
26. *Domain Manage Home Page…..Digital Brand Management Services
27. *Task Order Audit Trail…..Digital Brand Management Services
28. *Corporate Intellectual
Property LawyersProtecting valuable trademarks and brands on the Internet through domain names
Preventing off-shore cybersquatters from infringing on intellectual property
Preventing litigation in foreign country to get back a domain name that is trademarked – chances are you’ll lose!Marketing/
E-CommercePromoting brands and e-commerce initiatives globally through domain name registration – local content, global message
Driving traffic to e-commerce through ccTLD registration
Protecting valuable trademarks and brands on the Internet through domain namesWebmaster/
Technical ContactsManaging the inventory of domains and receiving a consolidated quarterly billing statement
Renewing domains automatically and paying in a foreign currency when required
Providing security for gTLDs domain names preventing unauthorized modifications or deactivations
Customer Benefits…..Digital Brand Management Services
29. *bMaster Services Agreement:
No P.O. or money needed to execute
2 year term, automatic 2 year renewals
Designate up to 5 individuals to place task orders
Automatic discount on premium services such as international registrations
Dedicated account team from VeriSign Digital Brand Management Services
Service-level guarantee
Task Order
Online Portal ManagementImplementation is easy …..Digital Brand Management Services
30. *Digital Brand Management ServicesPortfolio of global digital brand assets
Enterprise level of service
Authoritative industry knowledgeProtect and PromoteDriving Brand Value in the Digital World